5 Reasons Every Yoga Teacher Should Consider Finding a Niche

Updated: Aug 31


TYPES OF YOGA NICHES

When we say “yoga” in most contexts we’re referring to non-seated postural yoga (haṭhayoga) that isn’t practiced in order to attain mokṣa/nirvāṇa [liberation]. Generally speaking, when we say “yoga” we mean (1) engaging in one/more of certain practices (āsana usually, but also meditation and prāṇāyāma, etc.) usually in order to (2) address some—usually physical/mental health—issue (including ‘stress’). As such, this note won’t consider other classical forms of yoga (that predate haṭhayoga) which place more emphasis on spirituality.

There are, of course, many ways of specializing in yoga (and even many ways of categorizing niches). How we distinguish types/kinds/styles of yoga—and also which specific niche you select—is less important than being able to articulate what you do in terms of a specific problem that you address (or a specific result that you’re able to provide). This is generally not as easy as it seems. Clearly defining a specific audience, problem, and outcome is generally difficult for any consulting-type business. And because it’s difficult, it’s often avoided—and this is usually the most significant hinderance to a business looking to attract more ideal clients.


Generally speaking, being able to identify a problem/result is easier for “problem-based” niches than for “practice-based” niches:

Problem-based niches